Radiance, Reach, and Rapid Results: How DuxOliviaCo. Scaled with Lexi AI

DuxOliviaCo. is more than a beauty brand—it’s a movement for confidence, self-care, and radiant living. With innovative products like Rubo™ and RootRenew™, the brand empowers customers to look and feel their best, inside and out. But as their community grew, so did their ambition: they wanted to reach entirely new customers—the kind they never even imagined would connect with their mission.

A Brand with a Mission: Confidence and Self-Care for All

Founded on the belief that beauty should be empowering and accessible, DuxOliviaCo. blends innovation with authenticity.

• Rubo™ – “The Glow-Up Starts Here” gives customers a confidence boost with a transformative self-care experience, featuring a unique hair brush design.
• RootRenew™ – The 4-in-1 Pod-Based Hair & Scalp Activator combines red LED therapy, sonic massage, microcurrent stimulation, and therapeutic warmth for healthier, fuller hair—bringing a spa-grade ritual into the home.

Every product is part of a bigger story: one of self-expression, personal empowerment, and living radiantly.

The Challenge: Finding New Audiences Without Guesswork

While DuxOliviaCo. already had loyal fans, they wanted to break into new market segments—people outside their typical demographic but aligned with their vision. The challenges were clear:

• Test multiple audience types without draining the budget.
• Pinpoint top-performing segments quickly so ad spend could scale efficiently.
• Keep the focus on authentic storytelling rather than manual ad optimization.

The Solution: Lexi AI—Automated Audience Discovery & Effortless Scaling

That’s when DuxOliviaCo. turned to Lexi AI. The AI ad manager didn’t just run campaigns—it became a strategic growth partner that made launching ads unbelievably simple.

Here’s how Lexi helped them launch campaigns with ease:

• One-Minute Campaign Setup: Instead of spending hours navigating the complex Facebook Ad Manager interface, Lexi’s intuitive platform allowed DuxOliviaCo. to launch their campaign in a matter of minutes. The AI handles the technical backend, from ad creation to bidding, so the user can focus on strategy. This is a game-changer for beauty brands who want to spend more time on creative and less on technical setup.
• Automated Audience Testing: Instead of manually guessing, Lexi tested multiple segments in parallel and identified winners based on real-time performance. This meant DuxOliviaCo. could launch a single campaign and let the AI find the best-performing audience without needing to set up multiple A/B tests themselves.
• Effortless Scaling: Once the winning audience was clear, all it took was increasing the budget to multiply results—no complicated re-strategy needed. Lexi’s AI continuously optimizes the campaign, so DuxOliviaCo. simply had to decide how much more they wanted to spend.

The Results

• Ad Spend: $52
• CPC: $1.88
• CPM: $69.41
• CTR: 3.69%

The results were immediate: just two minutes after launching the campaign, a new customer made a purchase—someone from an audience segment DuxOliviaCo. had never targeted before. This validated Lexi’s ability to connect brands with untapped markets.

"“Lexi found customers we didn’t even know existed—and they purchased in just 2 mins. Scaling became as simple as increasing the budget.”"

Ready to Find Your Unexpected Customers?

For brands like DuxOliviaCo., which combine emotional storytelling with innovative products, Lexi AI doesn’t just drive sales—it expands the brand’s movement to audiences they never thought they’d reach. The campaign wasn’t just effective—it was game-changing.

Whether you’re a beauty brand, e-commerce seller, or lifestyle creator, Lexi AI can help you uncover audiences you didn’t even know existed—and turn them into loyal customers. Start your first campaign today and see what’s possible.